"This weekend is going to be a dull affair. None of the three movies is going to fare well at the box office. Even the buzz around ”Billu” won”t last for long as everyone knows that it’s an Irrfan Khan movie with only a few cameo appearances from Shah Rukh," Joginder Mahajan, a Delhi-based distributor told IANS.

A Mumbai-based source said: "”Jugaad” is a non-starter and it would be an achievement if it manages to get decent timings. ”The Stoneman Returns” boasts of an interesting premise but has not been promoted enough."

But the experts feel that if Shah Rukh has a sizeable role in "Billu", collections may pick up.

"There aren”t many hopes to get anything better than a 50 percent initial for ”Billu” because of its mixed bag promotion. Shah Rukh has underplayed his presence in the film. And if he actually has a good part to play, there could be an increase in collections as the weekend progresses," the source said.

Film critic Omar Qureshi, however, gives "Billu" a thumbs up.

"”Billu” is the biggest movie of the weekend. The selling point of the movie of course being Shah Rukh, who has gone all the way to promote it. The movie has already managed to get the required buzz. So, it’’s definitely going to bring in the audience," he said.

Produced by Red Chillies Entertainment, "Billu" has been directed by Priyadarshan and stars Irrfan Khan and Lara Dutta in the lead apart from Shah Rukh, Kareena Kapoor, Deepika Padukone and Priyanka Chopra in three item numbers.

"The Stoneman Murders", written and directed by Manish Gupta, stars Kay Kay Menon, Arbaaz Khan and Rukhsaar. "Jugaad" has been directed by Anand Kumar and produced by Sandiip Kapur. It stars Manoj Bajpai, Hrishita Bhatt and Vijay Raaz.

In terms of budget, while Gauri Khan has invested around Rs.200 million in "Billu", Kapur has invested around Rs.60 million in "Jugaad".

Kapur says that "Billu" will give tough competition to his film.

"I am facing tough competition with Shah Rukh’’s film. He is getting all the attention and promotion and films like mine are being sidelined. Though I won’t be able to do a business like his film, but still other films exist."

Contactmusic.com reports that Shah Rukh, who was earlier offered the role of the quizmaster in the film, played by Anil Kapoor, has defended the film.

Shah Rukh said: “I think it’’s really nice that the film will open doors for people to understand that there is a lot of visual appeal to India.

“I hear a lot of people saying that India has been shown in bad light. But then my logic to everyone is that why is it that somebody comes from outside and makes a film like ”Gandhi” and ”Slumdog Millionaire” and it becomes internationally acceptable. All we can say about it is that it is showing India in a poor light.”

The multi award-winning film has repeatedly come under fire since its release, with campaigners in India slamming the movie’’s controversial title, claiming the use of the word ”dog” is insulting to those living in slums.

The filmmaker was also accused of under paying the Indian child artistes despite director Boyle vigorously denying the claims, insisting the studio paid to ensure the welfare of the actors.

Shah Rukh Khan has started shooting for his next film “Rab Ne Bana Di Jodi” which is directed by Aditya Chopra. The film went to floors on May 16th and also stars newcomer Anushaka Sharma opposite Shah Rukh.

About working with the new actress Shah Rukh said, “It feels great to work with new girls. If I work with heroines, who have been in the industry longer, that will be a new experience for me. I have worked with 17 new girls in Chak De! India, with Deepika Padukone in Om Shanti Om and now, with Anushka. They are sweet, punctual and good. The best part is that I do not have to adjust my timing and dates, they are always available. They work and rehearse a lot. Anushka is a very good actor.”

King Khan is excited to work with Aditya Chopra again and for the Yash Raj Banner: “The first day of shooting is what gave me goose bumps like nothing else and to make films with Yash Raj, that too when Adi is directing, is an experience that is more than 100% exciting. Yash Raj Films is, and will always be, home for me and who doesn’t love coming home? Yashji and Adi have always given me roles that have gotten me love and appreciation from fans all over the world.”

“Shah Rukh is a dear friend of mine and I have highest respect and regard for him. That blog was in good humour and a lot of people found it funny. However, some did not. Many felt I shouldn’t have said that. So my sincere apologies to people who were uncomfortable with that part,” Aamir wrote on his blog.

Aamir referred to name “Shahrukh” used on his blog is not actually the “Bollywood Badshah” Shahrukh Khan but “the dog that belongs to the caretakers of my Panchgani home”.

Shahrukh Khan had replied on the blog post “sportingly”. “I have to take it sportingly because I have that kind of sense of humour. So if somebody is doing it with me, I have to accept it,” Shahrukh said to media, referring Aamir Khan blog post.

Yesterday, the Anti-Corruption Unit of the ICC debarred Shahrukh from entering the Knight’s dressing door and moving around the dugout. Whether it is on ground or at the dressing room, Shahrukh is known to energize his players every moment and with the imposition of restriction at such a crucial moment when his team needs his support to the maximum has stunned him.

Shahrukh feels that he is the owner of the team and he has full right to interact with his team. He asked the regulatory committee to mind their business and not to interfere in his work. He unsolicited the 15 minutes time given to him and roared aloud at the Anti Corruption committee.

Now after losing to Rajastan Royal, Shah Rukh Khan’s Kolkata Knights Riders has dim chances to enter in the semi Finals. Since Kolkata Knight Riders are very close to be out of the tournament, Shahrukh will surely concentrate more on the routine. As his new film ” Rab Ne Bana DI Jodi” demands his full attention and dedications. While busy with shooting for a movie of director Aditya Chopra, He will have to miss the prestigious and lavish IIFA awards.
Rumors are in the air that Shahrukh Khan is avoiding the Amithabh Bachan (brand Ambassadors of the awards) in the IIFA awards; therefore, he is finding sincere excuses for not taking part in IIFA awards.